Saturday, June 11, 2011

Coffee Mugs a Hot Promotional Item

Coffee mugs making full use of the available
space make a bigger impact on your customer.
Custom imprinted coffee mugs are almost as ubiquitous as pens in the promotional product arena, and with good reason. Almost everyone uses them. If folks aren't using them for coffee, tea, or hot chocolate, they're using them on their desks as a pen holder. However they're using them, putting your company logo and information on a coffee mug is an excellent way to put your brand directly in consumers' hands.

Coffee mugs are perfect for almost any business, and they typically offer a large imprint area so your marketing message can be easily seen (and remembered). The variety of imprintable coffee mugs is staggering, and prices range from a little over a dollar per item to $3-5 apiece for better quality mugs with more options.

Mugs lend themselves, of course, to restaurants and cafes. In addition to putting them in service, they can be sold at a profit to customers. If you're a restaurant owner who has done a good job with your branding, having a supply of coffee mugs on hand to sell may provide another form of revenue.

In any case, whether you're a restaurant using the mugs and/or selling them, or a bank giving them away to customers, I believe that you need to get creative with the art that's imprinted on them.

Simply putting your logo and a phone number on a coffee mug isn't enough. Since so many companies use mugs as giveaways, yours has to be unique. A witty saying, cartoon, striking photograph, or a custom illustration will make it harder for the person receiving it to just shove it to the back of their cupboard, or sell it at the next yard sale.

I recommend this 4-color, wraparound mug (pictured above) giving you the maximum amount of "real estate" for your marketing message. This particular model can have an imprint that wraps completely around the mug, and can utilize the full height of the mug as well. It's printed in process color, perfect for photographs and full color illustrations, giving it very high impact with a well done graphic.

The size of the mug is 4½" wide x 3¾" high with an image area of 9¼" x 3¾". It holds 11 oz. and is made of durable ironstone ceramic with a large "C" handle.

Prices start at $3.95 each (min. 72) and a $50 set up fee, plus tax & shipping.

Contact me at Seneca Promotional Products or senecapromo@gmail.com if you'd like more information on this high impact coffee mug.

1 comment:

  1. When you want to get something special for your loved ones, you must look out for the personalized photo mugs & coffee mugs online

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