Monday, May 16, 2011

Golf Gifts Drive Name Recognition

With summer almost upon us, everyone's hitting the links and what a perfect time to put some golf goodies in the hands of your customers. From golf towels and custom imprinted tees to golf balls and gift packs, these accessories are an ideal place for your promotional message.

If you're in charge of buying for the country club or pro shop, these items are a natural, but they work for other types of businesses as well, especially those that are trying to target the typical golfer. According to the National Golf Foundation and U.S. Census Department, the average golfer profile looks like this (golfer defined as having played an 18-hole round in the past 12 months):

• 77.5% male, 22.5% female
• Average age: 46
• 68% of golfers are married
• 67% attended or graduated from college
• 50% are employed in a white collar education
• Average household income: $95,000
• 83% own securities
• 68% own a home
• 18% own two or more homes
• 80% took a domestic or business flight in the last year
• 73% dine out once a week or more

Those are some impressive demographic figures for golfers and if you'd like to reach that market, putting your logo on a custom imprint golf ball or towel will go a long way toward keeping your company top of mind.

Many small businesses are asked to sponsor a hole during a local golf tournament, but when you're considering this, how about complementing this effort with handing out, say, golf towels? This way you'll not only be remembered at the 14th hole, but throughout the round and beyond.

At Seneca Promotional Products, I have a very nice, high quality velour hemmed towel just waiting for your logo. It has a brass grommet and hook and measures 15" x 18". Image area: 15" x 11" (landscape orientation or portrait). Available colors: black, blue, green, and red. It's value priced at just $3.00 ea. (min. 50) plus tax & shipping. Set up fee $45. (Note: Pricing is accurate at time of blog post. Prices may change without notice. B1518HC).

Feel free to contact me with any questions about this custom golf towel or any other ideas for golfing-related promotional products.

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